MOVAVI • 2019-2021
Movavi offers a wide variety of multimedia programs that help you have fun with your videos, music, and photos on any platform and any device. The company develops easy-to-use and powerful software that inspires people to edit, enhance, and share their content. The company's products are available in 24 languages.
Redesign Movavi Slideshow Maker Product page
Case study #1
Objective
Our goal was to redesign the Slideshow Maker product page to make it more informative, user-centric, and reflective of the program's modern capabilities. The key focus was to demonstrate the software's ease of use, highlight versatile use cases, and address user pain points.
ROLE & TEAM
My role: UX/UI designer
Slideshow Maker Team: PO, Marketer, Analyst, UX/UI Designer, Front-end developer, Editor, Illustrator.
My role: UX/UI designer
Slideshow Maker Team: PO, Marketer, Analyst, UX/UI Designer, Front-end developer, Editor, Illustrator.
PROCESS
- 1. UNDERSTANDING USER NEEDSTo gain deeper insights into user behavior, we conducted customer development sessions. These proved invaluable, uncovering new communication channels between users and the company that yielded richer insights than traditional usability testing and interviews.
Key insights included:- A need for simplicity not just in the program but also in the download process and supporting information.
- A recognition of emerging use cases and opportunities driven by technological advances.
- Potential improvements to the slideshow creation format to align with evolving user needs.
- 2. MAPPING THE USER JOURNEYI prepared and facilitated a Customer Journey Mapping (CJM) session with the team to identify critical touchpoints and pain points.
- Preparation: I ensured all necessary documents and materials were shared with the team in advance, enabling them to familiarize themselves with the process.
- Session Facilitation: Despite the challenge of condensing the session into 2 hours, the team’s engagement and preparation helped us achieve substantive results.
- Download Process: Users struggled to understand the "Download for Free" option.
- Purchase Flow: The "Buy Now" section was unclear, particularly regarding entering an email address for the activation key. Users often made errors and didn’t verify their email.
- Program Usability: Various in-app difficulties affected the overall experience.
- 3. USABILITY TESTING & ITERATIONTo validate our findings and proposed solutions, I conducted usability tests using Usability Hub and one-on-one user interviews.
- Findings: The feedback reinforced our earlier research and uncovered additional minor usability issues.
- Iterations: Based on the insights, I worked closely with the team to refine the design.
Additionally, I used analytics tools such as Hotjar (click heatmaps, scroll depth, session duration) and Google Analytics to collect data and gain insights into user behavior, guiding design improvements.
- 4. FINAL DESIGNAfter multiple iterations, I developed the final version of the Product Page:
- Modernized UI: A clean, engaging design aligned with the brand’s updated aesthetic.
- Improved Clarity: Simplified and clarified the download and purchase processes.
- Expanded Use Cases: Added real-world examples to inspire users and demonstrate the program’s versatility.
- Interactive Features: Integrated intuitive interactions to enhance the overall experience.
- RESULTSIncreased conversion up to 21,37%, downloads of program, increased ARPU (average revenue per user) and decreased Bounce Rate, so our team could complete revenue plan and even make higher than 100% in some months.
Redesign Movavi Video Editor Product page
Case study #2
Objective
I joined a new team to work on the Video Editor product, with a clear task: transform the product page by reimagining its format and redefining how the product is presented. The goal was to create a more engaging, user-focused experience that better communicated the software's value and capabilities.
ROLE & TEAM
My role: UX/UI designer
Video Editor Team: PO, Marketer, Analyst, UX/UI Designer, Front-end, 2 Editors, Illustrator. MVP design system. 2 months.
My role: UX/UI designer
Video Editor Team: PO, Marketer, Analyst, UX/UI Designer, Front-end, 2 Editors, Illustrator. MVP design system. 2 months.
PROCESS
- 1. STRUCTURING THE REDESIGNUsing insights from previously developed personas and the existing Customer Journey Map (CJM), I created multiple page structure concepts. These structures highlighted potential pain points and opportunities for improvement.
- Team Collaboration: I presented the drafts to the team, leading discussions to address controversial elements and align on a clear direction.
- 2. USER RESEARCH & USABILITY TESTINGTo validate assumptions and identify potential issues, I conducted user interviews and usability testing:
- Explored how users navigated the page.
- Analyzed behavioral patterns to identify where users faced difficulties.
- Assessed whether the design met both user needs and business goals.
Key insights included:- Certain interactive elements were confusing or unnecessary.
- Users struggled to find critical information, which affected their overall impression of the product.
- 3. ITERATING ON THE DESIGNBased on user feedback, I made targeted changes to the product page:
Removed Misleading Animations:
- An animation of hands initially designed to be engaging was found to disorient users, so it was removed.
Simplified Content Presentation:
- Replaced an overly complex interactive screen with clear, coherent information presented across separate screens.
Reorganized Information:
- Moved key blocks of information to higher-priority positions based on user demand and behavioral insights.
- RESULTSImproved Clarity: Simplified elements ensure users can easily access important information.
User-Centric Layout: Prioritized content aligns with user preferences and expectations.
Engaging Presentation: Balances informative content with visual appeal to create a polished, modern product page.
Early feedback from usability testing showed improved navigation and comprehension. Users found the new page more intuitive and better aligned with their expectations.
